The Shift

A story that starts in Amsterdam. Continues in Las Vegas.

The Shift is a new branded content film series presented by HLTH and produced for HLTH by BBC StoryWorks Commercial Productions. Real women, real health challenges, and the people working to change outcomes for future generations.

Meet The Shift

Short, cinematic films following women navigating distinct health challenges and the pioneers working alongside them. Produced by BBC StoryWorks, distributed to reach the people with the power to act.

Women's health deserves better

According to McKinsey, women spend 25% more of their lives in poor health than men. Across reproduction, brain health, autoimmune conditions, cardiovascular disease, and mental health – the gaps in research, funding, and care are real.

The Shift tells the stories of advocates, clinicians, and researchers who are working to close them.

The series explores:

Chronic and autoimmune diseases

Reproductive and maternal health

Mental health research

Menopause and healthy aging

Cardiovascular disease

Europe to America. June to November.

 HLTH Europe 15 – 18 June 2026 | Amsterdam

The series launches at HLTH Europe, where global healthcare leaders gather to address the biggest challenges in health innovation. Episodes from the series will screen alongside the world-class programme shaping European health policy and practice.

HLTH USA 15–18 November 2026 | Las Vegas

The story continues at HLTH USA, the flagship event that brings together the most influential voices across health, technology, and policy. The conversation started in Amsterdam doesn’t stop there.

Be part of both chapters

HLTH Europe 2026 is where this story begins. Join us in Amsterdam this June and secure your place at the table.

About HLTH Europe Europe’s #1 healthcare innovation event. HLTH Europe brings together global expertise and local insight to tackle the continent’s most pressing healthcare challenges. 15 – 18 June 2026, Amsterdam.

About BBC StoryWorks Commercial Productions BBC StoryWorks is the award-winning branded content division of BBC Global News. They create content that informs, inspires, and drives meaningful action for some of the world’s most respected brands.

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